Creative learning

Daniel M. Jackson and Paul Fulberg

Chapter Chapter 18 in Sonic Branding, 2003, pp 104-114 from Palgrave Macmillan

Abstract: Abstract The brand brief gives us an understanding of the brand, primarily through the verbal expressions of staff and the graphic and written expressions contained in documents. The next stage, creative learning, is where we truly start to uncover how the brand will eventually express itself in sound. We do this through a series of audits and group discussions of sonic moodboards.

Keywords: Brand Position; Advertising Strategy; Brand Communication; Visual Identity; Brand Identity (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50326-7_20

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DOI: 10.1057/9780230503267_20

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