Part two: conclusion

Daniel M. Jackson

A chapter in Sonic Branding, 2003, pp 96-96 from Palgrave Macmillan

Abstract: Abstract We now have a model for brands and a set of criteria for branding, which is the expression of a brand. It is within this context that sonic branding comes to life and we can see where sound and music in particular can play a great role in the fundamental process. To recap: the dominant and most influential understanding of brands today is that they are, in essence, beliefs that form the basis for ideas.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50326-7_17

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DOI: 10.1057/9780230503267_17

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