Measuring trust

Sally Bibb and Jeremy Kourdi

Chapter 10 in Trust Matters, 2004, pp 131-139 from Palgrave Macmillan

Abstract: Abstract We regularly make decisions about whether we can trust people. We usually do so based on ‘gut reaction’ and previous experience of individuals or evidence of whether they can be trusted. A decision to trust someone can be crucial. Getting it wrong can cost money, as in the case of hiring someone who turns out not to be trustworthy. It can also cause irretrievable damage to relationships with customers and others for whom a trusting association is crucial.

Keywords: Gang Member; Commitment Intention; Trust Matter; Honest People; Trustworthy Person (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50833-0_10

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DOI: 10.1057/9780230508330_10

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