The power of trust

Sally Bibb and Jeremy Kourdi

Chapter 2 in Trust Matters, 2004, pp 15-27 from Palgrave Macmillan

Abstract: Abstract For trust to take hold, benefiting individuals and organisations, its value needs to be fully recognised and understood. This chapter explores the power and value of trust: why it is important, where and when it matters.

Keywords: Credit Card; Brand Equity; Internet Banking; Shelf Space; Valuable Customer (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50833-0_2

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DOI: 10.1057/9780230508330_2

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