Dealing with the Media

Tom Curtin and Jacqueline Jones

Chapter 13 in Managing Green Issues, 2000, pp 145-166 from Palgrave Macmillan

Abstract: Abstract Green is a good story and media like the underdog. Journalists often see themselves as consumer champions so empathise with the green groups. But more important, green groups can deliver a good ‘shock horror story’. Their real power is the power to accuse and highlight — their focus is entertainment first, information second. Politicians like and hate the media — they speak the same basic language.

Keywords: Press Release; Public Relation; Investment Programme; Media Relation; Green Group (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50929-0_13

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DOI: 10.1057/9780230509290_13

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