Managing Green Issues

Tom Curtin and Jacqueline Jones

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2000
ISBN: 978-0-230-50929-0
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Chapters in this book:

Ch 1 Corporate Reputation in a ‘Green’ World

Tom Curtin and Jacqueline Jones

Ch 2 The Rise of Environmental Consciousness and Conscience

Tom Curtin and Jacqueline Jones

Ch 3 What Makes a Green Issue?

Tom Curtin and Jacqueline Jones

Ch 4 The Environmental Movement — Corporations for a New Millennium

Tom Curtin and Jacqueline Jones

Ch 5 Identifying and Segmenting Stakeholders

Tom Curtin and Jacqueline Jones

Ch 6 Stakeholders within the Power Pyramid

Tom Curtin and Jacqueline Jones

Ch 7 The Stakeholder Diagnostic

Tom Curtin and Jacqueline Jones

Ch 8 Launching and Managing Issues-related Projects

Tom Curtin and Jacqueline Jones

Ch 9 Finding Third Party Advocates

Tom Curtin and Jacqueline Jones

Ch 10 Getting TPAs to Act on a Project

Tom Curtin and Jacqueline Jones

Ch 11 The Use and Limitations of Traditional Marketing-led Mass Communication Techniques

Tom Curtin and Jacqueline Jones

Ch 12 Market Research: What do People Really Think and does it Matter?

Tom Curtin and Jacqueline Jones

Ch 13 Dealing with the Media

Tom Curtin and Jacqueline Jones

Ch 14 Managing Public Meetings

Tom Curtin and Jacqueline Jones

Ch 15 Establishing and Maintaining Environmental Credentials

Tom Curtin and Jacqueline Jones

Ch 16 Conclusion: Green can be Irrational

Tom Curtin and Jacqueline Jones

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DOI: 10.1057/9780230509290

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