Finding Third Party Advocates

Tom Curtin and Jacqueline Jones

Chapter 9 in Managing Green Issues, 2000, pp 97-106 from Palgrave Macmillan

Abstract: Abstract It is well accepted that satisfied customers — making recommendations for a company’s products — are very powerful. In the last chapter, we saw that it will be these third party advocates (TPAs) who will be an essential part of driving the project. But first they must be identified.

Keywords: Trade Association; County Councillor; Liberal Democrat Party; District Councillor; Green Group (search for similar items in EconPapers)
Date: 2000
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DOI: 10.1057/9780230509290_9

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