Managing Green Issues

Tom Curtin and Jacqueline Jones

Date: 2000
ISBN: 978-0-230-50929-0
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Chapters in this book:

Ch 1 Corporate Reputation in a ‘Green’ World: Tom Curtin and Jacqueline Jones
Ch 2 The Rise of Environmental Consciousness and Conscience: Tom Curtin and Jacqueline Jones
Ch 3 What Makes a Green Issue?: Tom Curtin and Jacqueline Jones
Ch 4 The Environmental Movement — Corporations for a New Millennium: Tom Curtin and Jacqueline Jones
Ch 5 Identifying and Segmenting Stakeholders: Tom Curtin and Jacqueline Jones
Ch 6 Stakeholders within the Power Pyramid: Tom Curtin and Jacqueline Jones
Ch 7 The Stakeholder Diagnostic: Tom Curtin and Jacqueline Jones
Ch 8 Launching and Managing Issues-related Projects: Tom Curtin and Jacqueline Jones
Ch 9 Finding Third Party Advocates: Tom Curtin and Jacqueline Jones
Ch 10 Getting TPAs to Act on a Project: Tom Curtin and Jacqueline Jones
Ch 11 The Use and Limitations of Traditional Marketing-led Mass Communication Techniques: Tom Curtin and Jacqueline Jones
Ch 12 Market Research: What do People Really Think and does it Matter?: Tom Curtin and Jacqueline Jones
Ch 13 Dealing with the Media: Tom Curtin and Jacqueline Jones
Ch 14 Managing Public Meetings: Tom Curtin and Jacqueline Jones
Ch 15 Establishing and Maintaining Environmental Credentials: Tom Curtin and Jacqueline Jones
Ch 16 Conclusion: Green can be Irrational: Tom Curtin and Jacqueline Jones

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DOI: 10.1057/9780230509290

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