Managing Media Relations

Tom Curtin, Daniel Hayman and Naomi Husein

Chapter Chapter 15 in Managing a Crisis, 2005, pp 129-140 from Palgrave Macmillan

Abstract: Abstract If one looks at the impact of external communications, then the channel with the greatest impact is the media. It is instantaneous, independent and universal. From newspapers to TV and radio and now the Internet, the media is everywhere. As noted in Chapter 6, the media sets the agenda, it acts as magnifying glass on tiny details and it is relentless.

Keywords: Press Release; Chief Executive; Press Conference; External Communication; Legal Department (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50930-6_15

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DOI: 10.1057/9780230509306_15

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