Conceptualization of the Case Study

Tony Ellson

Chapter 8 in Culture and Positioning as Determinants of Strategy, 2004, pp 169-188 from Palgrave Macmillan

Abstract: Abstract The case study provided some grounded observations on events at Parteisch International and Parteisch UK. This chapter looks at the contribution of the case study to understanding the role of positioning and the possible meaning and context of positioning as a determinant of strategy. The understanding of the case study is combined with a broad reference to wider academic thinking and literature reviewed in earlier chapters. An interpretive approach is used to the case study in seeking to identify new concepts or paradigms that explain patterns from the combination of the narrative and current academic thinking. Six main patterns or propositions are identified forming the basis of conceptualization of positioning and culture as a determinant of strategy.

Keywords: Senior Manager; Chief Executive Officer; Personal Preference; Retail Market; Strategic Position (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50981-8_8

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DOI: 10.1057/9780230509818_8

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