Culture and Positioning as Determinants of Strategy

Tony Ellson

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2004
ISBN: 978-0-230-50981-8
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Chapters in this book:

Ch 1 Context and Rationale

Tony Ellson

Ch 2 Segmentation, Targeting, and Positioning

Tony Ellson

Ch 3 Positioning

Tony Ellson

Ch 4 Organizational Culture and Positioning: the Link to Strategy

Tony Ellson

Ch 5 Reports from Contemporary Business

Tony Ellson

Ch 6 In Pursuit of the Paradigm

Tony Ellson

Ch 7 Parteisch International and Parteisch UK: A Tale

Tony Ellson

Ch 8 Conceptualization of the Case Study

Tony Ellson

Ch 9 Triangulation

Tony Ellson

Ch 10 Discussion and Conclusions

Tony Ellson

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-50981-8

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DOI: 10.1057/9780230509818

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