Triangulation

Tony Ellson

Chapter 9 in Culture and Positioning as Determinants of Strategy, 2004, pp 189-208 from Palgrave Macmillan

Abstract: Abstract The aims, objectives, methods, analysis and validity issues have already been discussed in the research design and methodology described in Chapter 6. This chapter uses three separate studies, two qualitative and one quantitative, both to evaluate and validate the case study and as a means of further clarifying the findings and propositions conceptualized in the previous chapter. The three studies are described separately and include analysis and discussion with a view to further evaluating the findings and propositions using this multi-method approach as a means of increasing understanding and clarifying meaning. Each of the three studies includes concluding remarks relevant to the particular study. The chapter ends with an evaluation and, where appropriate, validation of the propositions of the previous chapter as a result of the three studies.

Keywords: Senior Manager; Retail Market; Strategic Position; Target Market; Late Delivery (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50981-8_9

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DOI: 10.1057/9780230509818_9

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