Marketing in Chile

Marin Marinov

Chapter 4 in Marketing in the Emerging Markets of Latin America, 2005, pp 108-127 from Palgrave Macmillan

Abstract: Abstract Map 3 Chile Source: www.joeskitchen.com /chile/facts/map.htm. Historical evidence suggests that the first inhabitants of what is now Chile date back some 10000 years. These were migrating Indian tribes who settled in the Andean valleys and along the coast of the Southern Pacific Ocean. The Inca Empire gradually extended its territory to northern Chile and the dominant Indian group, the Araucanians, fell subject to the Incas.

Keywords: Foreign Direct Investment; Advertising Expenditure; Store Brand; Chinese Consumer; Advertising Industry (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51185-9_4

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DOI: 10.1057/9780230511859_4

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