Marketing in the Emerging Markets of Latin America

Marin Marinov

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2005
ISBN: 978-0-230-51185-9
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Chapters in this book:

Ch 1 Introduction: The Latin American Context

Marin Marinov

Ch 2 Latin American Consumer Markets and Marketing

Fernando Robles

Ch 3 Marketing in Brazil

Marin Marinov

Ch 4 Marketing in Chile

Marin Marinov

Ch 5 Marketing in Mexico

Marin Marinov

Ch 6 Marketing in Peru

Marin Marinov

Ch 7 Concluding Remarks

Marin Marinov

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-51185-9

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DOI: 10.1057/9780230511859

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