Marketing in Peru

Marin Marinov

Chapter 6 in Marketing in the Emerging Markets of Latin America, 2005, pp 148-164 from Palgrave Macmillan

Abstract: Abstract Map 5 Peru Source: www.cia.gov /cia/publications/factbook/geos/pe.html. Peru is the birthplace of many civilizations and the Latin American country with the richest historical past. There is evidence that nomadic hunters inhabited the land in 20000 BC. The development of agriculture began in 3000 BC with the cultivation of cotton, chili peppers, beans and squashes, and archaeological findings show that pottery, weaving, fishing and horticulture were well-advanced. The peoples of Moche and Nazca left enigmatic proof of their existence in the form of massive pyramids and the giant Nazca Lines. The indigenous Wari people were militarily strong and conquered and subdued other peoples living in present-day Peru. Subsequently the Chimu, Chachapoyas, Chanka and Cuzco formed independent kingdoms.

Keywords: Latin American Country; Informal Economy; Chili Pepper; Advertising Expenditure; Formal Economy (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51185-9_6

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230511859

DOI: 10.1057/9780230511859_6

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().