What do customers want?

Sionade Robinson and Lyn Etherington

Chapter 1 in Customer Loyalty, 2006, pp 1-21 from Palgrave Macmillan

Abstract: Abstract Winning customers and keeping them coming back are the most hard-fought elements of modern business. Things are fought over because they are precious, and an organization’s ability to win customers and to keep customers coming back are indeed extremely precious attributes.

Keywords: Service Business; Customer Loyalty; Service Recovery; Service Experience; Service Encounter (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51303-7_1

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DOI: 10.1057/9780230513037_1

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