Customer Loyalty

Sionade Robinson and Lyn Etherington

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2006
ISBN: 978-0-230-51303-7
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Chapters in this book:

Ch 1 What do customers want?

Sionade Robinson and Lyn Etherington

Ch 2 Lessons in customer loyalty from the past

Sionade Robinson and Lyn Etherington

Ch 3 New customers, new challenges

Sionade Robinson and Lyn Etherington

Ch 4 The benefits of winning customer loyalty

Sionade Robinson and Lyn Etherington

Ch 5 Customer loyalty and service brands

Sionade Robinson and Lyn Etherington

Ch 6 The one question that really matters

Sionade Robinson and Lyn Etherington

Ch 7 The loyalty-building experiences take center stage

Sionade Robinson and Lyn Etherington

Ch 8 Making loyalty-building experiences happen

Sionade Robinson and Lyn Etherington

Ch 9 The future

Sionade Robinson and Lyn Etherington

Ch 10 Summary of key points

Sionade Robinson and Lyn Etherington

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DOI: 10.1057/9780230513037

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