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The one question that really matters

Sionade Robinson and Lyn Etherington

Chapter 6 in Customer Loyalty, 2006, pp 107-124 from Palgrave Macmillan

Abstract: Abstract Every year a friend of ours travels with her family to a small Italian seaside resort on the Adriatic coast. They always go in the same week for a short May holiday which they like to regard as marking the end of the winter and the start of the summer.

Keywords: Service Provider; Customer Service; Chief Executive Officer; Customer Loyalty; Service Experience (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51303-7_6

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DOI: 10.1057/9780230513037_6

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