New customers, new challenges

Sionade Robinson and Lyn Etherington

Chapter 3 in Customer Loyalty, 2006, pp 47-71 from Palgrave Macmillan

Abstract: Abstract The way businesses have served their customers in the emerging consumer markets of the nineteenth century and through time to the present day have a great deal to teach us. But as time travelers seeking insights into customer loyalty, we need to plunder the present for these insights, too, especially when the present is the product of as much tumultuous recent change as ours.

Keywords: Nineteenth Century; Customer Service; Service Business; Customer Loyalty; Social Trend (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51303-7_3

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DOI: 10.1057/9780230513037_3

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