Introduction

Sandra Vandermerwe

A chapter in Breaking Through, 2004, pp 1-7 from Palgrave Macmillan

Abstract: Abstract Customer focus is undeniably critical in helping enterprises to grow now and into the future. Research figures prove it; corporate experience demonstrates it; and managerial insight corroborates it. In today’s competitive environment, products and services — no matter how good or innovative they may be — can only produce short-lived rewards: they diminish in value over time, unlike customers who, with time, increase in value.2

Keywords: Customer Relationship Management; Managerial Insight; Customer Focus; Customer Approach; Market Configuration (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51430-0_1

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DOI: 10.1057/9780230514300_1

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