Breaking Through

Sandra Vandermerwe

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2004
ISBN: 978-0-230-51430-0
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Chapters in this book:

Introduction

Sandra Vandermerwe

Create Strategic Excitement

Sandra Vandermerwe

Recast the Business Model

Sandra Vandermerwe

Articulate the New Market Space

Sandra Vandermerwe

Identify the Value Opportunities

Sandra Vandermerwe

Build a Compelling Case

Sandra Vandermerwe

Size the Prize

Sandra Vandermerwe

Model the Concept

Sandra Vandermerwe

Get People Working Together

Sandra Vandermerwe

Get Critical Mass

Sandra Vandermerwe

Gather Momentum

Sandra Vandermerwe

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-51430-0

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DOI: 10.1057/9780230514300

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