Build a Compelling Case

Sandra Vandermerwe

Chapter Breakthrough 5 in Breaking Through, 2004, pp 83-96 from Palgrave Macmillan

Abstract: Abstract Storytelling is a vital tool for serious transformations, whether the reconstruction is a gradual reshaping or a revved-up revival; whether it comes in response to an institutional decline or as part of a continuous attempt to harness new opportunities.

Keywords: Business Plan; Personal Safety; Customer Focus; Core Purpose; Foreign Land (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51430-0_6

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DOI: 10.1057/9780230514300_6

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