Get Critical Mass

Sandra Vandermerwe

Chapter Breakthrough 9 in Breaking Through, 2004, pp 153-165 from Palgrave Macmillan

Abstract: Abstract When an enterprise has reached the stage where there is a critical mass of take-up from customers for the new way of doing things, a breakthrough will have been achieved that finally unlocks the promised exponential rewards.

Keywords: Critical Mass; Recovery Service; Reform Initiative; Customer Focus; Customer Acceptance (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51430-0_10

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DOI: 10.1057/9780230514300_10

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