Get People Working Together

Sandra Vandermerwe

Chapter Breakthrough 8 in Breaking Through, 2004, pp 132-150 from Palgrave Macmillan

Abstract: Abstract Getting people to want to work together and turn motivation to commitment and then to action is the next breakthrough to be achieved if customer focus is to take hold in an organization.

Keywords: Customer Experience; External Partner; Lifetime Customer; Customer Focus; Market Space (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51430-0_9

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DOI: 10.1057/9780230514300_9

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