Articulate the New Market Space

Sandra Vandermerwe

Chapter Breakthrough 3 in Breaking Through, 2004, pp 51-60 from Palgrave Macmillan

Abstract: Abstract A market space definition is vital to achieving the much-needed substance and cohesion at the discovery phase, when people want to start relating the theoretical principles to their own businesses and take the new direction from the abstract to the specific.

Keywords: Business Growth; Networking Capability; Market Space; Emergency Hormonal Contraception; Unify Customer (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51430-0_4

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DOI: 10.1057/9780230514300_4

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