Vision, values, intellectual property and assets

Anders Gronstedt and Don E. Schultz

Chapter Chapter 12 in Raising the Corporate Umbrella, 2001, pp 318-340 from Palgrave Macmillan

Abstract: Abstract The following is a true story. But, the names have been changed to protect the participant egos. The story, however, is not unlike others that are occur­ring daily in management meetings around the world, particularly when senior management and analysts and market-makers face-off in forward-looking discussions.

Keywords: Cash Flow; Brand Equity; Advertising Campaign; Corporate Communication; Corporate Brand (search for similar items in EconPapers)
Date: 2001
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-55458-0_12

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230554580

DOI: 10.1057/9780230554580_12

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().