Raising the Corporate Umbrella

Philip J. Kitchen and Don E. Schultz
Additional contact information
Philip J. Kitchen: Queen’s University School of Management and Economics
Don E. Schultz: Northwestern University

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2001
ISBN: 978-0-230-55458-0
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Chapters in this book:

Ch Chapter 1 Raising the corporate umbrella — the 21st-century need

Philip J. Kitchen and Don E. Schultz

Ch Chapter 10 Take-over and merger: the jaws mentality

Richard J. Varey

Ch Chapter 11 The corporate entity and agency interaction

Shekar Swamy

Ch Chapter 12 Vision, values, intellectual property and assets

Anders Gronstedt and Don E. Schultz

Ch Chapter 13 Measuring the value of the corporate brand

Don E. Schultz

Ch Chapter 14 Closing and re-opening the corporate umbrella

Don E. Schultz and Philip J. Kitchen

Ch Chapter 2 Talking heads: the CEO as spokesperson

Ted Zorn

Ch Chapter 3 Balancing corporate branding policies in multi-business companies

Cees B. M. Riel and Guido Berens

Ch Chapter 4 Responsive and responsible communication practices: a pluralist perspective

Richard J. Varey

Ch Chapter 5 The role of integrated communication in the interactive age

Philip J. Kitchen and Don E. Schultz

Ch Chapter 6 Corporate branding and advertising

Jim Garrity

Ch Chapter 7 Global issues in branding, communication and corporate structure

Marilyn Roberts

Ch Chapter 8 Marketing public relations: where the twain shall meet

Tom Harris

Ch Chapter 9 Crisis communication management: protecting and enhancing corporate reputation and identity

James E. Lukaszewski

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-55458-0

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DOI: 10.1057/9780230554580

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