Crisis communication management: protecting and enhancing corporate reputation and identity

James E. Lukaszewski

Chapter Chapter 9 in Raising the Corporate Umbrella, 2001, pp 199-243 from Palgrave Macmillan

Abstract: Abstract To illustrate the principles and strategies of crisis management, a hypothetical U.S.-based global company, BurgerMax, has been created. BurgerMax’s problems are based on composites of real events from a variety of companies around the world.We have chosen to use a hypothetical model so that it can be applied to a wider array of problems and circumstances to create more interesting and complex issues companies in trouble can experience. This case illustration will run throughout this chapter.

Keywords: News Medium; Crisis Management; Corporate Reputation; Crisis Situation; News Release (search for similar items in EconPapers)
Date: 2001
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-55458-0_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230554580

DOI: 10.1057/9780230554580_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().