The rhetoric and reality of marketing in Bulgaria

Vesselin Blagoev

Chapter Chapter 8 in The Rhetoric and Reality of Marketing, 2003, pp 120-145 from Palgrave Macmillan

Abstract: Abstract After reading this chapter you will be able to: trace the development of the marketing concept in Bulgaria over the past two decades understand the implication of the main factors influencing the application of marketing in that country characterise the basic difficulties which prevent the use of some of the most important marketing functions by small and medium sized companies analyse the activities and possible outcomes of the activities of the particular companies in the specific situations described in the two cases

Keywords: Foreign Trade; Private Label; Marketing Concept; Marketing Department; Market Test (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-55470-2_8

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DOI: 10.1057/9780230554702_8

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