The Rhetoric and Reality of Marketing

Edited by Philip J. Kitchen

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2003
ISBN: 978-0-230-55470-2
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Chapters in this book:

Ch Chapter 1 Editorial stance on the rhetoric and reality of marketing: an international managerial approach

Philip J. Kitchen

Ch Chapter 10 Drawing the strands together

Philip J. Kitchen

Ch Chapter 2 The rhetoric and reality of marketing in France

Patrick Hetzel

Ch Chapter 3 The rhetoric and reality of marketing in the UK

Martin Evans

Ch Chapter 4 The rhetoric and reality of marketing in Cyprus

Ioanna Papasolomou-Doukakis

Ch Chapter 5 The rhetoric and reality of marketing in New Zealand

Lynne Eagle

Ch Chapter 6 The rhetoric and reality of marketing in South Korea

Dongjin Yoon and Ilchul Kim

Ch Chapter 7 The rhetoric and reality of marketing in Malaysia

Rosmimah Mohd-Roslin

Ch Chapter 8 The rhetoric and reality of marketing in Bulgaria

Vesselin Blagoev

Ch Chapter 9 The rhetoric and reality of marketing in India

Ashish Sadh and Sharada Tangirala

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-55470-2

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DOI: 10.1057/9780230554702

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