The rhetoric and reality of marketing in India

Ashish Sadh and Sharada Tangirala

Chapter Chapter 9 in The Rhetoric and Reality of Marketing, 2003, pp 146-174 from Palgrave Macmillan

Abstract: Abstract A snapshot of India: one billion population ranks seventh in the world in area ranks first in the world in irrigated area ranks second in production of rice, wheat, milk and sugar ranks twelfth for GDP ranks eighth in electricity generation ranks thirtieth in exports of goods and services

Keywords: Indian Market; Store Brand; Brand Extension; Marketing Concept; Urban Market (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-55470-2_9

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DOI: 10.1057/9780230554702_9

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