A Maverick in the Age of Mega-mergers? Toyota’s Global Strategies

Koichi Shimizu

Chapter 5 in Globalization or Regionalization of the American and Asian Car Industry?, 2003, pp 119-143 from Palgrave Macmillan

Abstract: Abstract In 2000, Toyota, the number three automaker (by sales volume) in the world, sold 1.772 million vehicles in Japan through 308 dealers, and 3.383 million overseas through 170 distributors deploying around 5,400 outlets in some 160 countries. So, at the start of the new century, Toyota’s sales network was already fairly globalized, with the markets in the East European countries showing potential for expansion. As for its overseas production, Toyota assembled 1.468 million vehicles in twenty-six firms (subsidiaries and joint ventures) based in twenty-three countries. In Japan, Toyota produced 3.429 million vehicles, of which 1.706 million were exported. Toyota, then, seems to be well on the way to globalizing its production network at the time of writing, but its globalization of production is very recent.

Keywords: Joint Venture; Assembly Plant; Utility Vehicle; Toyota Production System; Toyota Motor (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-55481-8_5

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DOI: 10.1057/9780230554818_5

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