Globalization or Regionalization of the American and Asian Car Industry?

Edited by Michel Freyssenet, Koichi Shimizu and Giuseppe Volpato

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2003
ISBN: 978-0-230-55481-8
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Chapters in this book:

Ch 1 Introduction: The Diversity of Internationalization Strategies and Trajectories of Automobile Sector Firms

Michel Freyssenet, Koichi Shimizu and Giuseppe Volpato

Ch 2 The Internationalization of American and Asian Automobile Firms: A Statistical Comparison with the European Companies

Bruno Jetin

Ch 3 The Twin Internationalization Strategies of US Automakers: GM and Ford

Gérard Bordenave and Yannick Lung

Ch 4 The Internationalization of American Automobile Service Companies and Changes in Distribution

Bernard Jullien

Ch 5 A Maverick in the Age of Mega-mergers? Toyota’s Global Strategies

Koichi Shimizu

Ch 6 Nissan: From a Precocious Export Policy to a Strategic Alliance with Renault

Hiroshi Kumon

Ch 7 Honda, an Independent Global Automobile Company, Out of the ‘Four Million Units Club’

Koichi Shimokawa

Ch 8 The Chance for a Peripheral Market Player: The Internationalization Strategies of the Korean Automobile Industry

Myeong-Kee Chung

Ch 9 Conclusion: Regionalization of the American and Asian Automobile Industry, More Than Globalization

Michel Freyssenet, Koichi Shimizu and Giuseppe Volpato

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DOI: 10.1057/9780230554818

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