Customer Acquisition

Steven Finlay

Chapter 5 in The Management of Consumer Credit, 2008, pp 74-102 from Palgrave Macmillan

Abstract: Abstract In this chapter we look at the second phase of credit management — customer acquisition. The customer acquisition process covers the events that occur between the time when someone applies for credit and the point when a credit agreement is created. This involves the following tasks: Assessing the creditworthiness of each applicant. Deciding whether to accept or reject an application on the basis of the applicant’s creditworthiness. Deciding the terms that will be offered to accepted applicants. Undertaking the necessary logistical processes to create credit agreements, open accounts and make funds available to customers.

Keywords: Credit Card; Policy Rule; Credit Score; Consumer Credit; Decision Engine (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58250-7_5

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DOI: 10.1057/9780230582507_5

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