Introduction

Evelyne Resnick

A chapter in Wine Brands, 2008, pp 1-4 from Palgrave Macmillan

Abstract: Abstract Once upon a time there was an aspiring writer in Paris, France … That is how my story and this story of wine brands started.

Keywords: Virtual World; Word Processor; Nail Polish; Wine Industry; Brand Manager (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58373-3_1

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DOI: 10.1057/9780230583733_1

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