Wine Brands

Resnick, Evelyne

Wine Brands

Evelyne Resnick

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2008
ISBN: 978-0-230-58373-3
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Chapters in this book:

Introduction: Evelyne Resnick
Portrait of a man as a traditional consumer: Evelyne Resnick
Values and trends of the new consumers: Evelyne Resnick
Birth of the new wine consumer: Evelyne Resnick
Traditional marketing versus web marketing: Evelyne Resnick
Pouring wines in new ways: marketing on the Web 1.0: Evelyne Resnick
Web 2.0 and the new millennium: innovative ways for new trends: Evelyne Resnick
Wine and branding: Evelyne Resnick

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-58373-3

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DOI: 10.1057/9780230583733

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