Web 2.0 and the new millennium: innovative ways for new trends

Evelyne Resnick

Chapter Chapter 6 in Wine Brands, 2008, pp 128-155 from Palgrave Macmillan

Abstract: Abstract ‘We don’t believe that five guys sitting in a room should be able to know the right answers compared to the hundreds of people who are out there. We want to hear people’s comments.’ This statement was made by Kevin Kells, Development Director of consumer packaged goods at Google, to wine industry executives during the Sixteenth Annual Wine Industry Financial Symposium held in Napa Valley on September 18, 2007.

Keywords: Club Member; Wine Industry; Winemaking Process; Wine Rating; Wine Consumer (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58373-3_7

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DOI: 10.1057/9780230583733_7

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