Harry Potter’s Global Business and Personal Impact

Susan Gunelius

Chapter Chapter 11 in Harry Potter, 2008, pp 117-125 from Palgrave Macmillan

Abstract: Abstract The global success of J.K. Rowling’s Harry Potter series and Warner Bros’ corresponding movies has had far-reaching effects across the business world. While one might initially think of businesses that were directly involved in manufacturing the Harry Potter books and movies as clear beneficiaries of the brand’s success, the impact of Harry Potter reaches well beyond the publishers and movie studio. Beginning with J.K. Rowling and the Christopher Little Literary Agency, the Harry Potter brand has gone on to touch large and small companies across the globe.

Keywords: Comic Book; Theme Park; Star Trek; Personal Impact; Marketing Team (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59410-4_11

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DOI: 10.1057/9780230594104_11

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