Harry Potter

Susan Gunelius

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2008
ISBN: 978-0-230-59410-4
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Chapters in this book:

Ch Chapter 1 The Book that Lived

Susan Gunelius

Ch Chapter 10 Harry Potter Becomes a Theme Park

Susan Gunelius

Ch Chapter 11 Harry Potter’s Global Business and Personal Impact

Susan Gunelius

Ch Chapter 12 Predecessors to Harry Potter’s Success: Who Else has Gotten it Right or Wrong?

Susan Gunelius

Ch Chapter 13 What is Next for Harry Potter and the World Affected by the Boy Who Lived?

Susan Gunelius

Ch Chapter 14 Conclusion: Recreating a Literary Phenomenon

Susan Gunelius

Ch Chapter 2 The Value Of a Good Product: Setting the Stage for Marketing and Promotion

Susan Gunelius

Ch Chapter 3 The Buzz Begins

Susan Gunelius

Ch Chapter 4 Harry Potter as a Powerful Product and Brand: An Education in Marketing and Promotion

Susan Gunelius

Ch Chapter 5 Harry Potter’s Influence on Print Publishing

Susan Gunelius

Ch Chapter 6 Harry Potter’s Influence on Movies and Television

Susan Gunelius

Ch Chapter 7 Harry Potter’s Influence on Retail

Susan Gunelius

Ch Chapter 8 Harry Potter’s Influence on Merchandising

Susan Gunelius

Ch Chapter 9 Harry Potter’s Influence Online

Susan Gunelius

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DOI: 10.1057/9780230594104

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