Conclusion: Recreating a Literary Phenomenon

Susan Gunelius

Chapter Chapter 14 in Harry Potter, 2008, pp 161-163 from Palgrave Macmillan

Abstract: Abstract The billion dollar question remains, can the phenomenon of Harry Potter be recreated? I purport that yes, the success of the Harry Potter brand can be recreated. However, a manufactured Harry Potter would lack the mystique of the original Harry Potter brand and would seem more contrived and less serendipitous. The path to success is public knowledge. Instead of being created organically as it was for Harry Potter, wherein the marketing team created strategies and tactics to promote the brand as they went along, successors will try to copy and artificially recreate that success. Consumers are intelligent and will spot a cheap copycat product quickly and turn their backs on it.

Keywords: Social Medium Online; Success Stand; Music Artist; Marketing Team; Online Conversation (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59410-4_14

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DOI: 10.1057/9780230594104_14

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