Doing Well by Doing Good: Objective Findings, Subjective Assumptions, or Selective Amplification?

Marc Orlitzky and Diane L. Swanson
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Marc Orlitzky: Pennsylvania State University Altoona
Diane L. Swanson: Kansas State University

Chapter 7 in Toward Integrative Corporate Citizenship, 2008, pp 164-187 from Palgrave Macmillan

Abstract: Abstract As the integrative research reviews in the previous three chapters showed, the relationship between corporate social performance (CSP) and corporate financial performance (CFP) has been investigated for over three decades. A meta-analysis (see Chapter 4) shows that the average corrected correlation between CSP and CFP is positive (Orlitzky, Schmidt & Rynes, 2003). However, what previous research reviews failed to examine in depth is the considerable amount of cross-study variability (Ullmann, 1985; Wood & Jones, 1995). In other words, researchers have not conclusively determined why some studies might find economic benefits from CSP while others do not.

Keywords: Corporate Social Responsibility; Business Ethic; Social Responsibility; Management Journal; Corporate Social Performance (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59470-8_8

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DOI: 10.1057/9780230594708_8

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