Objectives

Trevor Morris and Simon Goldsworthy

Chapter Chapter 11 in Public Relations for the New Europe, 2008, pp 69-71 from Palgrave Macmillan

Abstract: Abstract As we saw in Tables 10.1 and 10.2, PR objectives are subsidiary to the overall organizational objectives. However, like the overall objectives PR objectives need to be measurable. If they are not measurable how will you know if your PR campaign has worked? (See Chapter 17, Evaluating Results).

Keywords: International Business; Media Coverage; Public Relation; Full Evaluation; Objective Setting (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1057/9780230594845_11

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