Public Relations for the New Europe
Trevor Morris and
Simon Goldsworthy
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 2008
ISBN: 978-0-230-59484-5
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Chapters in this book:
- Ch Chapter 1 What is Public Relations?
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 10 POSTAR, a PR planning aid
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 11 Objectives
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 12 Strategy
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 13 Methods
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 14 How to be creative
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 15 Tactics
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 16 Administration
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 17 Evaluating results
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 18 Crisis management
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 19 Creating a socially responsible image
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 2 Lessons from history
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 20 Dealing with the media
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 21 Press releases
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 22 Writing feature articles and opinion pieces
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 23 How to call a journalist
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 24 Internal communications
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 25 How to make an effective speech or presentation
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 26 PR photography and images
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 27 How to plan and run events
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 28 PR skills in the online world
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 29 PR growth sectors
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 3 The structure of the PR industry
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 30 Factors influencing growth
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 4 PR and integrated marketing communications
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 5 PR sectors and specialisms
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 6 The reputation of Public Relations
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 7 The Law and Public Relations
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 8 Public Relations ethics
- Trevor Morris and Simon Goldsworthy
- Ch Chapter 9 The academic study of Public Relations
- Trevor Morris and Simon Goldsworthy
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-59484-5
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http://www.palgrave.com/9780230594845
DOI: 10.1057/9780230594845
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