PR skills in the online world

Trevor Morris and Simon Goldsworthy

Chapter Chapter 28 in Public Relations for the New Europe, 2008, pp 197-207 from Palgrave Macmillan

Abstract: Abstract There has been much debate as to whether the advent of email and the Internet has actually changed the sort of skills required to do Public Relations (PR), just added to the list of skills needed, or actually made very little real difference other than speeding up the pace at which things happen and messages are communicated.

Keywords: Public Relation; Target Audience; Traditional Medium; Public Relation; Online World (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59484-5_28

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DOI: 10.1057/9780230594845_28

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