PR and integrated marketing communications

Trevor Morris and Simon Goldsworthy

Chapter Chapter 4 in Public Relations for the New Europe, 2008, pp 19-20 from Palgrave Macmillan

Abstract: Abstract Much of Public Relations (PR) is about helping to sell goods and services. Called “marketing PR,” it is about marketing communications or “marcoms,” rather than about some of the wider issues with which PR concerns itself. Typically such PR activity, which may be undertaken in-house or by consultants, is controlled by the marketing director of a company and is usually undertaken in conjunction with other persuasive disciplines, such as advertising and sales promotions.

Keywords: Public Relation; Advertising Campaign; Public Relation; Media Relation; Sales Promotion (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1057/9780230594845_4

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