Strategy

Trevor Morris and Simon Goldsworthy

Chapter Chapter 12 in Public Relations for the New Europe, 2008, pp 73-86 from Palgrave Macmillan

Abstract: Abstract Having chosen the objectives we know where we are going; we now need to know how we are going to get there.

Keywords: Target Audience; Conventional Medium; Longe Hair; Extensive Media Coverage; Conservative Bank (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59484-5_12

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DOI: 10.1057/9780230594845_12

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