Factors influencing growth

Trevor Morris and Simon Goldsworthy

Chapter Chapter 30 in Public Relations for the New Europe, 2008, pp 219-228 from Palgrave Macmillan

Abstract: Abstract It’s clear that the growing demand for Public Relations (PR) will ensure that the PR industry continues to grow in most parts of the New Europe as PR becomes axiomatic for any sizeable organization. PR is no longer just an exotic import, but is growing naturally. However, developing a new business discipline imposes its own demands. We have outlined some below.

Keywords: Corporate Social Responsibility; Social Networking Site; Public Relation; Chief Executive Officer; Public Relation (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59484-5_30

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DOI: 10.1057/9780230594845_30

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