How to plan and run events

Trevor Morris and Simon Goldsworthy

Chapter Chapter 27 in Public Relations for the New Europe, 2008, pp 193-196 from Palgrave Macmillan

Abstract: Abstract The most important thing about an event is to be clear about what you are trying to achieve. The second most important thing is to have a clear theme or idea that will give the event purpose and engage the target audience in the desired way. The third thing is to attend to a mass of very important detail.

Keywords: Important Thing; Target Audience; Important Detail; Great Idea; Event Staging (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59484-5_27

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DOI: 10.1057/9780230594845_27

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