Methods

Trevor Morris and Simon Goldsworthy

Chapter Chapter 13 in Public Relations for the New Europe, 2008, pp 87-96 from Palgrave Macmillan

Abstract: Abstract So we know who our audience is. We have selected our target media and defined our messages. Now we need to think of the methods we are going to use to secure relevant coverage or content in the target media.

Keywords: Public Relation; News Event; Target Medium; Uphill Battle; Motoring Press (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59484-5_13

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DOI: 10.1057/9780230594845_13

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