The allure of PR

Trevor Morris and Simon Goldsworthy

Chapter Chapter 1 in PR — A Persuasive Industry?, 2008, pp 1-13 from Palgrave Macmillan

Abstract: Abstract If you are a parent reading this book, particularly (it has to be said) of a daughter, it is quite likely that your child will consider a career in PR. Public relations is now a hugely popular career. For university graduates in the United Kingdom it has come third, after journalism and teaching, as a career choice.1 Large numbers of PR courses have emerged to try to cater for this demand, which has become truly global. Many more people seek to break into PR after starting their careers elsewhere. Above all, switching to PR has become an escape route for journalists. And as the PR industry continues to surge ahead, faster than the economy in many countries — it has been suggested that the annual growth rate in PR is over 30% in China,2 up to 40% in Russia,3 and up to 60% in Turkey4 — this becomes more, not less, likely.

Keywords: Photo Shoot; Prep Session; Popular Career; Public Relation Profession; Spin Doctor (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59485-2_1

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DOI: 10.1007/978-0-230-59485-2_1

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